Marketing Coordinator
CA - Santa AnaPay Rate: $27 - $29 per hour
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Job Description:
The Marketing Coordinator for our title company plays a pivotal role in executing marketing strategies to enhance brand visibility, generate leads, and support the overall growth objectives of the company. This position requires a dynamic individual with a strong blend of creativity, strategic thinking, and organizational skills.
Key Responsibilities:
- Develop and execute marketing plans and campaigns to promote the company's services, including title insurance, escrow services, and closing solutions.
- Collaborate with the marketing team to create engaging content for various channels, including social media, website, email newsletters, and print materials.
- Coordinate the production of marketing materials, such as brochures, flyers, presentations, and advertisements, ensuring consistency in branding and messaging.
- Manage the company's social media presence, including creating content calendars, scheduling posts, engaging with followers, and monitoring analytics.
- Conduct market research to identify trends, competitor strategies, and potential opportunities for growth.
- Assist in organizing and promoting events, such as seminars, webinars, and networking functions, to build relationships with clients and industry partners.
- Support the sales team by providing marketing collateral, organizing client presentations, and tracking leads through the sales pipeline.
- Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and improve ROI.
- Maintain the company's database of contacts, ensuring accuracy and consistency in customer information.
- Stay informed about industry developments, regulations, and best practices to ensure compliance and relevance in marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Previous experience in marketing, preferably in the real estate or title insurance industry.
- Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms.
- Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset, with the ability to interpret data and metrics to drive decision-making and measure the success of marketing campaigns.
- Creativity and innovation, with a passion for exploring new ideas and strategies to achieve marketing goals.
- Team player attitude, with the ability to collaborate effectively with colleagues across departments and work towards common objectives.
- Knowledge of the real estate industry and title insurance processes is a plus.